KANYAKA NAIK
GRAPHIC DESIGNER
MIX MEDIA ARTIST
PREVIOUSLOTTE CHOCO PIE
A fresh identity and packaging for a beloved brand that has been a part of every indian’s childhood since 2006.
COLLEGE PROJECT
Rebranding
Redesign Packaging
Illustration
Source: Lotte IndiaSource: Lotte IndiaThe current visual identity and packaging of Lotte Choco Pie.Through my dipstick research I landed on the conclusion that the current consumer fails to resonate with the identity and feels the packaging is dated.
The rebrand aims to capture the essence of the iconic product and a sense of reward and celebration one experiences while enjoying the Choco Pie.
Moving away from the serif typeface and embracing a friendly round typeface, makes the brand approchable and welcoming to the target audience which is primarily children and pre-teens.
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